Key Scripture: “You diligently study the Scriptures because you think that by them you possess eternal life. These are the Scriptures that testify about me, yet you refuse to come to me to have life.” (John 5:39-40)
The objective of The Come to Jesus Approach is to help Jehovah’s Witnesses see their need to come to Jesus Christ personally in order to obtain salvation.
The problem
How would you react if someone told you that you need to pray to Michael the archangel and ask him to forgive your sins? That’s how Jehovah’s Witnesses feel if we tell them they need to come to Jesus for forgiveness. It’s only God we should pray to. Only God can forgive sin. And they think Jesus is Michael, not God. For the same reason, Witnesses would consider it sinful and idolatrous to try to have a personal relationship with Jesus. (pp. 73-74)
If you try to address the issue by showing them Jesus is God, the need to come to him for salvation often gets forgotten aside amidst controversy over the deity of Christ or over the Trinity doctrine. You can avoid this problem by bypassing identity issues in order to focus attention on the Witnesses’ need for a personal relationship with Jesus Christ. (p. 74) Continue reading
It is important to show Jehovah’s Witnesses their need to come to Jesus to have their sins forgiven. They think their dedication to Jehovah and “his organization” is all they need. Efforts to direct them to Jesus often fail because they think he has a subordinate role. 
