In last week’s introductory post, I said, “Make your point using memorable soundbites.”
By “soundbite,” I mean a brief, catchy comment or saying that convey the essence of your message and sticks in the minds of your audience.
And that’s precisely what you want to create—something memorable that the Witnesses will hear over and over in their minds long after your conversation has ended.
Those soundbites constitute the stones in the shoe.
Why do soundbites make good “stones”? Continue reading